A short Root Key check on the claim you already make, sharpened only if it’s too vague to build from. Standing Decisions built into your design system, your key flows and your governance, delivered in Figma, with the count read at handover.
Program
Open
What you say about your technology, and what people actually meet, become the same thing.
€32,000 · 8 weeks
Book a call, on Cal.comOpen is built for you if:
You have something real built and a deadline in front of you: a raise, a first enterprise pilot, a procurement conversation, a launch. The science is strong, but the way it reads to an investor, a buyer or a first user isn’t there yet. Usually pre-seed to Series A, with a brand that’s missing or was put together under pressure.
Eight weeks. Four stages
Week 1 Workshops
Three sessions: your team, your users and your buyers. We talk to the people who have to decide about your technology, as well as the people who built it.
Weeks 2 and 3 Brand and Narrative
Your Root Key, positioning, values, messaging and a manifesto, plus your visual identity foundations and your investor and sales deck.
Weeks 4 and 5 Design
The UI foundation and the website, designed as one system. The rules that come from your claim, plus our own rules for accessibility and page weight, go into the tokens and components, so every screen follows them.
Weeks 6 to 8 Development
Your website, built and live.
* Two rounds of revision in every phase.
Need more?
Extra page template €1,500. Extra workshop €1,200. Extra deck €2,500. Extra revision round €1,000. All priced and agreed before work starts.
Why nothing gets rebuilt:
The UI foundation is the one your product keeps growing on, whether or not you ever need Hold. A palette that makes an off-brand colour visible. A type scale that makes a rogue size obvious. Components that answer the next four hundred questions without another meeting.
At a glance
001
Timeframe 8 weeks, starting the Monday after the agreement is signed and the first payment clears.
002
Investment €32,000. 40% to secure the start date, 30% at design sign-off, 30% at launch.
003
Who’s on it The same people, from the first workshop to the launch.
What you might
be wondering
Why not just hire a senior designer?
If you need someone in-house for years, you should. Expect €60,000 a year plus employment costs, and three to four months before they reach the point where Open ends. They also leave with the knowledge. With Open, you keep everything.
What if we’re not ready yet?
If nobody outside your team has to decide about your technology this year, wait. If the product still changes every week, the brand and site can come first, as long as you plan for the product to need the same work later. The call is free, and we’ll tell you honestly which one you are.
Will we need Hold afterwards?
Not necessarily. The UI foundation is the one your product keeps growing on, and some companies never need more.
What’s the website built in?
SvelteKit. The repository and the documentation are yours, and your engineers can run and change the site without us.
Can you work under NDA?
Yes. We keep the work private until you’re ready, and we only publish it once it’s public and you’ve agreed.